Proactive
Ideas
IKEA – THE SLEEPING BILLBOARD
At IKEA we stand for a better work-life-sleep balance. In order to prove this for real, we introduce the first ad space where advertising goes “off duty”
when it’s really needed: overnight.
ECKIGER TISCH – THE UNHOLY CATHEDRAL
Eckiger Tisch is a German NGO that represents the interests of those affected by sexual violence against children and young people, specifically
in the context of the Catholic Church. This project unveils those cases by using the very same iconography which has always been used by the Catholic Church to proselytise, only this time the proselytism will be turned against the worst practice of the Catholic clergy themselves.
ONCE UPON A STAIN
TIDE TO GO is an instant stain remover that eliminates even the most stubborn stains. Its pen design makes it very easy to handle and works in an instant.
This way, stains will be just an old story.
